4/2/18 Portfolio Building Day Update
Often times, growing a business is about learning as you go. Our team has tried many different things, and sometimes we nail it...but sometimes we don’t. To date, we have hosted Portfolio Building Days for more than a year now. In this time, we've recognized a need for some serious improvements to be able to ensure that our customers walk away with an incredible and positive experience, eager to come back and shoot again at the next workshop. I recently made the decision to stop running our PBD's in Los Angeles as to narrow in our focus to be able to provide the best workshop available in the fashion capital of the world: New York City. I am now fully based in NYC and am working with my team to create even more exciting things for our Breed members to participate in The Big Apple! Because my team is based here, I can be confident in our promise to deliver a quality and professional day.
OUR BIG NEWS:
BREED has just partnered with Dreams on Air - a PR Showroom located in the trendy SoHo neighborhood in lower Manhattan. Dreams on Air represents about 30 international fashion designers, including shoe and accessory designers. When you now arrive to Portofolio Building Day at Dreams on Air, you will have full creative control when selecting the wardrobe your models will wear. You can shoot these looks full length or crop in close for beauty shots that emphasize the designer jewelry / hats. I have also brought on my long-time colleague, Eryka Clayton, to be your personal stylist. Erkya is the Editor in Chief of The Collective Magazine and has worked for many luxury fashion magazines throughout her career. She knows editorial fashion like the back of her hand, and will help style your selected looks (a total of eight throughout the day) to perfection. With years of industry experience, you're in good hands.
We have also made the decision to work with two models instead of three, as we've done in the past. Both girls will now have four wardrobe changes, each combined with two lighting set ups. Both models will be agency signed, the hair and makeup crew will be both emerging talent and working in the industry, the NY Fashion Industry, full time.
Your Portfolio Building Day experience, now based in the heart of SoHo, Manhattan, will be next level. We know you’ll walk away with editorial looks you never would have believed were possible.
Our team hopes to see you at the next Portfolio Building Day on April 14th, 2018.
The team at Breed is very excited to announce the launch of our new website! Redesigned for functionality and ease of use, our new website offers our premium members access to our new Premium Member Dashboard. Members will now be redirected to the dashboard upon login, and from there will be able to navigate the site and content more efficiently.
The dashboard contains a directory of content ranging from tutorials, interviews, insight and more. Members will also be able to access the premium discount page, download free exclusive products, read current Breed news, and see upcoming Breed workshops all directly from the dashboard.
We are very excited about the revamp, but it is only the beginning. Our team is constantly looking to build and improve upon our current systems, and will be implementing more in the weeks and months to come.