3 Must Read Books on Fashion Design
Fashion photography is the business of photographing fashion. That means that the product we are selling are the clothes. It is important for the young, aspiring fashion photographer to understand this. When a client hires us, we are being hired on our technical ability of understanding garments and the way they will photograph. I see so many photographers who are just starting out and building their books and the weakest part of their photographs is the styling.
1. The clothes are wrinkled or out-dated.
2. The clothing is accessorized poorly.
3. The model doesn’t befit the style of clothing she is wearing.
One thing that is SO important when you are beginning your career as a fashion photographer is for you to understand the history of fashion. How many of you have picked up a book on the subject? Because I can tell you this: you are going to need to understand fabrics and how they respond to light. You are going to have to know the difference between an empire waist and a waistcoat. When your client tells you in your pre-production meeting that the fabrics you will be shooting are velour and satin, can you automatically tell them which lighting would work best for those two fabrics? You better be able to. Fashion photography is a business just like any other. It is about fashion and you should know it inside and out!
Fashion (Oxford History of Art)
by Christopher Breward